Discount Commissions vs. Value

Many homeowners resist paying what they perceive as large commissions for relatively little efforts on the part of the salesperson. However, bargaining for discount commissions can result in “bargain basement” service – with you on the losing end.

What homeowners should really be concerned with is getting full value for the commission they pay. The bottom line is not what you pay in commission, but how much you net from a smooth, efficient sale.

What should a salesperson and a company do to provide full value for the commission? Homeowners should ask for a customized marketing plan. What will the salesperson and their company do to expose your property to potential buyers? Don’t accept generic “one size fits all” plan. Make sure the activities and timing are suitable for your property, your market and your specific needs.

Finally, the most important thing to ask for is a written guarantee of service. While no salesperson can guarantee when your property might sell, or for how much, they can certainly guarantee what service they will deliver to help you achieve the best possible results. You’re trusting the real estate company and their sales representative with your most valuable asset, and you deserve to get their commitment in writing. If a salesperson hesitates to put their name to a promise of service, it’s time to start re-thinking who should be entrusted with your listing – and your business.

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Lars & Michele Nielsen are Real Estate Sales Representatives working with Coldwell Banker Coburn Realty